LO1: Know how existing advertising campaigns embed advertisements across a range of media products
P1: Describe an existing media advertising campaign
Representation in adverts is a key aspect of how to make sure that first of all your product sells and second, you get into no legal trouble for what you submit.
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This was one of the most complained about adverts in 2017, this was largely due to the adverts apparent mockery of homosexual men, and there were also comments upon the sexual nature of the dancing that took place.
The complaints largely refered to the way the advert was seen to be humourous and making humour of men who dress in a feminine way. Yet the Advertising Standards Authority claimed that they thought the character’s movements would generally be seen as dance moves and not in a sexual context. they also thought most viewers would recognise the ad’s intended take on humour. "We ruled it was unlikely to condone or encourage harmful discriminatory behaviour. " |
Merit 1
Distinction 1 by Jacob on Scribd