LO2: Explain the changing media marketplace and how this has provided the
opportunity for the proposed new product
Below is a MoodBoard of logos for companies that impact technology in some way and could help as a focus point for me to design my own app and company.
Here is a list of what they are and what they do.
- HBO - Television Channel
- Disney- Entertainment company
- AMD - Computer technology company
- 2Tone Records - Record Label
- Instagram - Social networking company
- Hulu - VOD service
- IMDb - Film Rating company
- Toshiba - Information technology company
- Huawei - Technology company
- YouTube - Online streaming service
Research into IMDb
I have decided to look into the company IMDb it is a site where professionals as well as everyday people can submit Reviews, Trivia, and synopses about films that they have seen. It is widely regarded as one of the most trustworthy websites to visit when researching into a new film.
IMDb was created by Col Needham in October 1990, bought by Jeff Bezos in 1998 it became part of Amazon inc. and holds information about over 5 million titles, as well as hosting 83 million users. Amazon is available worldwide and has even come to include a segment entitled IMDbPro which is for industry professionals to use to scout talent, operators and to look into other films that they may have to compete with.
This company relates to my idea for an app because it provides users with new products (films) that they may be unsure of consuming, and gives an insight that otherwise would have been impossible unless you directly knew someone who had seen the movie. This website also gives release dates and pre release criticism of films. Meaning that you can keep up to date with upcoming movies, very much like how with my app you keep keep track of upcoming clothing drops.
IMDb was created by Col Needham in October 1990, bought by Jeff Bezos in 1998 it became part of Amazon inc. and holds information about over 5 million titles, as well as hosting 83 million users. Amazon is available worldwide and has even come to include a segment entitled IMDbPro which is for industry professionals to use to scout talent, operators and to look into other films that they may have to compete with.
This company relates to my idea for an app because it provides users with new products (films) that they may be unsure of consuming, and gives an insight that otherwise would have been impossible unless you directly knew someone who had seen the movie. This website also gives release dates and pre release criticism of films. Meaning that you can keep up to date with upcoming movies, very much like how with my app you keep keep track of upcoming clothing drops.
The changing media Marketplace
The digital revolution has meant that most companies especially media based ones have transferred a lot of their content to the internet or at least to internet based services. For example the BBC which used to have a channel called BBC 3 but which was later transferred to an internet based channel with the same name but stylised as “BBC II!”. This is because the target age range for the channel (16-34) was better suited for an internet based television channel. This is because sixteen to thirteen year olds more often use the internet and various VOD streaming services. Another example is Netflix. They started out by sending physical disks with films on to those who wanted to rent the film. However they soon started to display the films online as people would rather click a button than wait a few days for a disk to arrive. This in turn affected the film companies for example something like Disney who now have to consider that most people watching their films outside of the cinema would rather access it online rather than through physical copies of said film.This revolution works exponentially therefore meaning that it constantly gains traction. This means that there are ever present gaps in the market that are swiftly filled by entrepreneurial companies. This also means that companies that manage to hit the gaps expand incredibly quick and make a lot of money. For example with Netflix which was only founded in 1997 but however managed to bring in an immense 16 billion dollars in annual revenue through 2018.
All of this means that by monitoring preexisting apps and fashion trends one can tailor a prescribed app that they know will do incredibly successfully. Hence why I think that my app is a successful fit for the modern world. In terms of filling a gap in the market, being on top of fashion trends and also on a previously unmentioned point, this app appeals to a great many social media users. Lots of social media use is about portraying the best version of yourself, and making others see you in a greater light than what you might naturally occur in. This whilst being a definite down point of social media in general does mean that you can easily tailor a fashion app to those that like to show off the amount of money that they have by pretending online.
So to conclude the digital revolution is the real key aspect as to why this app can and will work and be ultimately very successful.
All of this means that by monitoring preexisting apps and fashion trends one can tailor a prescribed app that they know will do incredibly successfully. Hence why I think that my app is a successful fit for the modern world. In terms of filling a gap in the market, being on top of fashion trends and also on a previously unmentioned point, this app appeals to a great many social media users. Lots of social media use is about portraying the best version of yourself, and making others see you in a greater light than what you might naturally occur in. This whilst being a definite down point of social media in general does mean that you can easily tailor a fashion app to those that like to show off the amount of money that they have by pretending online.
So to conclude the digital revolution is the real key aspect as to why this app can and will work and be ultimately very successful.
P3 - Describe roles required to support the content within the planned proposal.
The development of an app is not a simple process. It requires a team of hardworking intelligent thoughtful people, who make an idea into a real product. Whilst this all sounds quite dreamy and pretentious it is ultimately true. These people need to come under a few groups. This is because to make a good app specialty is key. And having more specialists across your company will cost more overall but will also provide a higher quality of product and therefore more money can come back to you.
These groups can be split as follows
Project Manager - A project manager is a person who oversees everything. They will report with departmental managers and make sure that everything is going smoothly and nothing is getting to be too much for anyone. This person is the kingpin who to be effective is not too authoritative but who instead brings everyone together and holds things in place. This person should be the point of call for any issues and should handle any interdepartmental conversation as that is the key to making sure that the project is coming along nicely
Design Team + Manager - These workers are artistic and have ideas for how the end result will look, they need to have good conversation skills as a sleek app that is carefully designed is a lot more effective than something that looks like it has been designed by 5 individual people. They should also have a Manager who handles day to day issues and who can report with the other Team Managers and the overarching project manager.
Development Team + Manager - These people often known as a dev team are in charge of coding the website. Knowledgeable in many different forms of code they are exceptionably skilled and have regular meetings with the Design Team so that they can build what the Design Team have thought up.
Quality Assurance Team - The quality assurance team come later on in the proceedings. Once production is underway they will be called to rigorously test the app in all its stages, this is so that the final published product is 100% perfect and has no chance of failure when it is launched.
Marketing Team - These people plug hard at making sure that the app is advertised to its maximum efficiency. Again with a team leader they come up with innovative ways to market this product so that they can be sure it will reach as many people as possible and become one of the most successful apps in the world. This includes social media, televisual and using celebrities and fashion icons to push the product.
These groups can be split as follows
Project Manager - A project manager is a person who oversees everything. They will report with departmental managers and make sure that everything is going smoothly and nothing is getting to be too much for anyone. This person is the kingpin who to be effective is not too authoritative but who instead brings everyone together and holds things in place. This person should be the point of call for any issues and should handle any interdepartmental conversation as that is the key to making sure that the project is coming along nicely
Design Team + Manager - These workers are artistic and have ideas for how the end result will look, they need to have good conversation skills as a sleek app that is carefully designed is a lot more effective than something that looks like it has been designed by 5 individual people. They should also have a Manager who handles day to day issues and who can report with the other Team Managers and the overarching project manager.
Development Team + Manager - These people often known as a dev team are in charge of coding the website. Knowledgeable in many different forms of code they are exceptionably skilled and have regular meetings with the Design Team so that they can build what the Design Team have thought up.
Quality Assurance Team - The quality assurance team come later on in the proceedings. Once production is underway they will be called to rigorously test the app in all its stages, this is so that the final published product is 100% perfect and has no chance of failure when it is launched.
Marketing Team - These people plug hard at making sure that the app is advertised to its maximum efficiency. Again with a team leader they come up with innovative ways to market this product so that they can be sure it will reach as many people as possible and become one of the most successful apps in the world. This includes social media, televisual and using celebrities and fashion icons to push the product.
M2 - You must compare traditional media roles with new emerging roles and the the impact on your product proposal.
Traditional media has changed a lot since the real origins of media products in the early twentieth century. This is due to numerous factors, including the advancement of new media departments and products as well as different ways in which traditional media can be presented and created. This naturally has affected the nature of Media Roles across the industry.
Camera Operator
An iconic traditional media role, a camera operator is in charge of filming a piece of media. Often under strict rules from a director who has taken a creative look at the set and decided how he wants a shot to look. The camera operator has to make sure that the shot is focused exactly how the director wants as well as be in charge of any movement that the camera need as well as make sure that technically the camera is working perfectly and things like White Balance and aperture are considered.
Director
Following on from the Camera Operator we have the Director. The Director, again to do with a film making role, directs what he wants bits of film to look like. He takes a creative approach to the production, and is very important in terms of making sure that all the footage is clear and suits each other bit. Especially when dealing with multiple camera operators it is important that everything that they film gives off the right mood as well as stylistically suits each other.
Editor
An editor takes and compiles all of the footage and audio gathered by the production team. They will put it in order and then make any other changes that are suitable. This could be changing the level of the audio to match the rest of clip, or changing the colour or speed of a clip. They could even add visual effects to a piece. With the right technology they truly can do anything to a piece of media.
Graphic Designer
The job of a graphic designer functions as a modern day Camera Operator in a sense. Whilst Camera Operators still exist and work, there are new ways to view media, and with the developments in CGI and animated films, the role of a graphic designer is ever more present in the work place. A graphic designer takes the idea for something, be it some storyboarded CGI or a brief for an app and they produce digital renditions and logos for said media product. Like a Camera Operator they are given constraints within which to work and then they use their creative flair to bring that idea into existence. They will often send multiple prototypes of images to the client and let the client decide exactly how they want it to look for the final draft.
Social Media Manager
A social media manager is almost like a Director for the modern world. They are in charge of making sure that a company or even a products social media presence is consistently positive, they also have to make sure that the style and tone of all social media posts are the same. This creates a feel of conformity across the company. Which makes it seem professional and high end.
GUI programmers
is incredibly useful for the production of my job is a GUI programmer. Standing for Graphical User Interface they code what the Graphic designer lays out as well as coding exactly how the user interacts with various parts of, for example, an app. They make sure that if there should be a button somewhere then that area becomes a button they also make sure that if there should be an animation when a button is pressed for example if it indents then that is coded. They are incredibly useful as part of the development of a product as without them products could not be used by the customer.
Something that has altered the way that the media world works quite considerably is new emerging technology, technology used to improve in order to help people do their job in an easier way. Before lots of technological advancement people came up with creative solutions to problems, eventually these creative solutions are used so much that they become new technologies. However, eventually technology progresses past the job roles that needed the technology and therefore new job roles must emerge to try and cope with the new technology.
For example the Internet was made to help scientists share information about certain experiments. Yet eventually it progressed so far that we need ton create jobs like Social Media Managers to try and cope with the public demand for the produced technology.
One job that has changed somewhat deal with the new world is a Director. As I explained earlier a Director would refer to the storyboard and script and from there have to direct the audio and visual technicians with what to do. However nowadays due to the advancement of editorial processes a Director has to be legible with editing software and has to shoot to make it best for the editors. For example I did some work for a media company. And in Norway they have very strict drone pilot laws. Therefore the Director had to take this on board and so he got the main presenter of the show to fly a drone in England, they then filmed that and cut it with shots of an expert flying a drone in Norway. This would be fine except that Norway has no trees and there were many trees where we were filming. Due to this we had to film very carefully and the Director made sure that the footage was colour graded so that it looks identical to the footage that they filmed in Norway.
This would not have happened in the older days as when you shoot onto film there is little editing that could do be done. There was minimal editing processes that could be enacted upon film. Whilst you could cut it and paint onto the film itself there was no concept of changing the colour when it was filmed. Therefore the role had to change when this technology became available.
Naturally I have to consider new emerging job roles as an app is a new piece of media and therefore the jobs that go into making the app are entirely new and some of them have only emerged with the presence of apps. Therefore making sure that I have got to grips with all the various job roles is incredibly key in terms of making sure that the production of my app is as smooth as possible. I also have to consider those who perhaps have multiple skillsets in a few job roles and how this may affect what I employ them to do and if there could be any synergy between different departments during production.
An iconic traditional media role, a camera operator is in charge of filming a piece of media. Often under strict rules from a director who has taken a creative look at the set and decided how he wants a shot to look. The camera operator has to make sure that the shot is focused exactly how the director wants as well as be in charge of any movement that the camera need as well as make sure that technically the camera is working perfectly and things like White Balance and aperture are considered.
Director
Following on from the Camera Operator we have the Director. The Director, again to do with a film making role, directs what he wants bits of film to look like. He takes a creative approach to the production, and is very important in terms of making sure that all the footage is clear and suits each other bit. Especially when dealing with multiple camera operators it is important that everything that they film gives off the right mood as well as stylistically suits each other.
Editor
An editor takes and compiles all of the footage and audio gathered by the production team. They will put it in order and then make any other changes that are suitable. This could be changing the level of the audio to match the rest of clip, or changing the colour or speed of a clip. They could even add visual effects to a piece. With the right technology they truly can do anything to a piece of media.
Graphic Designer
The job of a graphic designer functions as a modern day Camera Operator in a sense. Whilst Camera Operators still exist and work, there are new ways to view media, and with the developments in CGI and animated films, the role of a graphic designer is ever more present in the work place. A graphic designer takes the idea for something, be it some storyboarded CGI or a brief for an app and they produce digital renditions and logos for said media product. Like a Camera Operator they are given constraints within which to work and then they use their creative flair to bring that idea into existence. They will often send multiple prototypes of images to the client and let the client decide exactly how they want it to look for the final draft.
Social Media Manager
A social media manager is almost like a Director for the modern world. They are in charge of making sure that a company or even a products social media presence is consistently positive, they also have to make sure that the style and tone of all social media posts are the same. This creates a feel of conformity across the company. Which makes it seem professional and high end.
GUI programmers
is incredibly useful for the production of my job is a GUI programmer. Standing for Graphical User Interface they code what the Graphic designer lays out as well as coding exactly how the user interacts with various parts of, for example, an app. They make sure that if there should be a button somewhere then that area becomes a button they also make sure that if there should be an animation when a button is pressed for example if it indents then that is coded. They are incredibly useful as part of the development of a product as without them products could not be used by the customer.
Something that has altered the way that the media world works quite considerably is new emerging technology, technology used to improve in order to help people do their job in an easier way. Before lots of technological advancement people came up with creative solutions to problems, eventually these creative solutions are used so much that they become new technologies. However, eventually technology progresses past the job roles that needed the technology and therefore new job roles must emerge to try and cope with the new technology.
For example the Internet was made to help scientists share information about certain experiments. Yet eventually it progressed so far that we need ton create jobs like Social Media Managers to try and cope with the public demand for the produced technology.
One job that has changed somewhat deal with the new world is a Director. As I explained earlier a Director would refer to the storyboard and script and from there have to direct the audio and visual technicians with what to do. However nowadays due to the advancement of editorial processes a Director has to be legible with editing software and has to shoot to make it best for the editors. For example I did some work for a media company. And in Norway they have very strict drone pilot laws. Therefore the Director had to take this on board and so he got the main presenter of the show to fly a drone in England, they then filmed that and cut it with shots of an expert flying a drone in Norway. This would be fine except that Norway has no trees and there were many trees where we were filming. Due to this we had to film very carefully and the Director made sure that the footage was colour graded so that it looks identical to the footage that they filmed in Norway.
This would not have happened in the older days as when you shoot onto film there is little editing that could do be done. There was minimal editing processes that could be enacted upon film. Whilst you could cut it and paint onto the film itself there was no concept of changing the colour when it was filmed. Therefore the role had to change when this technology became available.
Naturally I have to consider new emerging job roles as an app is a new piece of media and therefore the jobs that go into making the app are entirely new and some of them have only emerged with the presence of apps. Therefore making sure that I have got to grips with all the various job roles is incredibly key in terms of making sure that the production of my app is as smooth as possible. I also have to consider those who perhaps have multiple skillsets in a few job roles and how this may affect what I employ them to do and if there could be any synergy between different departments during production.