P2 - Create a plan for a cross media advertising campaign in response to a client brief
P3 - Create a preproduction plan for the media components in the advertising campaign.
When researching adverts I noted that the best way to sell is to flash the name in large letters as often as possible. This way the brand doesn't need to be explained. Because people already know the name. Using celebrities or attractive models also appeals to a rawer state of human mind in that somehow buying the product makes you seem as though you are with the model or celebrity themselves. Male and Female gaze theory. I also noticed that often brands try to sell moods or feelings. By showing users of a brand acting in a certain way after using the brand causes the audiences to want to feel in the specific way. This also works with economical position. For example if in an advert a person used a product and stepped into a lamborghini it provides the feeling that by using the product you too could drive the car. This appeals to peoples wants just like with attractive models.
As my audio visual advert has no dialogue I have not created a script. The Audio Visual advert will instead work with music and inference so that the target market aren't explicitly told what their purpose is.
D1: Discuss the legal and ethical issues applicable to your planned advertising campaign.
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For my product named MoodWater I need to think carefully about legal issues that I may face, this should also count for the potential ethical issues that an advert could incur. After analysing different adverts I came to the conclusion that a major issue that faces advertisements is representaion. This is often overlooked by advertising companies because what they see as funny often offends certain people who make complaints that have to be investgated by the BBFC or ASA. To thoroughly